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SoBe @ Mansion
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SoBe on South Beach
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SoBe Lifewater takes over Miami
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My SoBe Lifewater New Year's Experience
nye experience
SoBe NYE
SoBe rocked New Year's Eve in our original home of South Beach, Miami. With our lizard friends we were in the streets and on the beach, and took over the hottest clubs for parties and tastings. We celebrated with a "Countdown to Zero" that welcomed a fresh new year at midnight, and also introduced our new 0 Cal SoBe Lifewater. It was a thrillicious, tail-bending adventure. Check out the photos and videos.