What is SoBe Lifewater with PureVia?
SoBe Lifewater with PureVia is a unique 0-calorie, naturally sweetened enhanced water beverage that not only gives you a high level of vitamins and antioxidants, but is also infused with natural herbal ingredients. With unique flavor combinations, Lifewater is naturally refreshing and thrilling!
What is the difference between SoBe Lifewater with PureVia and the SoBe Lifewater that I currently enjoy?
SoBe Lifewater with PureVia is 0-calories per 8oz serving and naturally sweetened with PureVia. SoBe Lifewater is 40-calories per 8oz serving and naturally sweetened with a blend of sucrose and erythritol. Both SoBe Lifewater with PureVia (0-calorie) and SoBe Lifewater are enhanced with a high level of vitamins, antioxidants, and natural herbal ingredients.
What is PureVia?
Consumers have been waiting a long time for a zero calorie, all-natural sweetener that doesn't sacrifice authentic great taste and PureVia is the answer. PureVia is derived from Stevia rebaudiana (REB-AU-DI-ANNA), a plant found in Brazil, China, Paraguay and India. The sweeteness component in PureVia is rebaudioside A, or Reb A.
What is Stevia?
Stevia (Stevia rebaudiana) is a plant in the Chrysanthemum family, native to Brazil and Paraguay which is traditionally used as a sweetener, herb and a remedy. Stevia extract has been used commercially as a sweetener in Asia for 30 years and is currently sold in the U.S. as a dietary supplement.
Why is the FDA just approving this sweetener now, when itŐs been available in Peru for months?
PureVia is a groundbreaking sweetener that made its debut in a product called SoBe Life in Peru earlier this year. The US FDA has an independent safety evaluation process that needs to be fulfilled before an ingredient can be added to a food and beverage and the fulfillment of the requirements for the FDA has taken additional time. We have always been confident the ingredient is safe. For additional information, please visit www.PureVia.com.
How does the taste of PureVia compare to the sweetness and taste of sugar or other artificial sweeteners?
PureVia is a natural, healthy answer to anyone who wants the indulgent taste of sugar without any of the calories. Other stevia sweeteners can have a strong bitter aftertaste and PureVia does not. It has a natural sweet taste that consumers will enjoy.
Where does the name PureVia come from?
In focus groups, consumers helped to choose the name PureVia™ as a reflection of both the purity of Reb A and the naturalness of the stevia plant.
Is Reb A natural?
Yes, Reb A is a natural extract of the stevia plant. Reb A is non-synthetic and nothing about Reb A is chemically or structurally altered when it is extracted from the stevia plant.
Will all of SoBe Lifewater eventually feature PureVia?
At this point, only the zero-calorie SoBe Lifewater will feature PureVia.
Will the existing flavors remain at 40 calories?
Yes, the 8 existing SKU's will remain 40 calories, sweetened with sucrose. Only the three new flavors will be 0 calorie.
Are there 40 calorie versions of the 0 calorie flavors and 0 calorie versions of the 40 calorie flavors?
Not at this time. Each flavor is only available in either 40 cal or 0 cal.
Where can I find more information about PureVia?
Visit www.PureVia.com or www.wholeearthsweetener.com.
What is Erythritol?
Erythritol is natural. It is a sweetener naturally found in some foods, including fruits (such as grapes, pears and melons) and berries.
Is the bottle new?
Yes, we've enhanced the bottle design with the introduction of this product. The single serve package still remains 20-ounces.
When and where can I find SoBe Lifewater with PureVia?
You can find SoBe Lifewater with PureVia at your favorite retail store in early 2009.