SoBe rocked New Year's Eve in our original home of South Beach, Miami. With our lizard friends we were in the streets and on the beach, and took over the hottest clubs for parties and tastings. We celebrated with a "Countdown to Zero" that welcomed a fresh new year at midnight, and also introduced our new 0 Cal SoBe Lifewater. It was a thrillicious, tail-bending adventure. Check out the photos and videos.

Behold the awesome power of our Super Bowl commercial! Watch here for the first time ever 3D HD video on YouTube. Check out SoBelieveable evidence here!